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SATO France Celebrates 20 Years of History and Commitment

Templemars, France February 17, 2025 – SATO France S.A.S. marks a milestone by celebrating 20 years since the acquisition of Etiquetage Rationnel SA. Since joining the SATO Group in 2005, the company has evolved and established itself as a key player in the French automatic identification market, leveraging SATO’s core expertise in tagging. 

Inside the SATO France warehouse 

Etiquetage Rationnel SA, a strategic partner and distributor of SATO operating in France since 1977, played a fundamental role in the brand’s development in the French market. 

Since strengthening its presence in France, SATO provides solutions comprising hardware, software, peripherals, labels and RFID tags to meet operational needs. 

A long-term commitment 

Over the past two decades, SATO France has developed through an ambitious growth strategy, fostering business expansion and job creation. Based in Templemars, the company produces labels and has successfully combined technological innovation with customer service and support to meet the evolving needs of the market. 

"This anniversary is not just about celebrating a date. It embodies two decades of challenges overcome, shared innovations, and a collective commitment based on strong values that continue to inspire us daily," says Benoit Gourlay, Managing Director of SATO France S.A.S. “Embracing ceaseless creativity, we will innovate to keep the trust of customers for the next 20 years and beyond.” 

Inside the SATO France warehouse 

About SATO France S.A.S. 

SATO is a leading provider of automatic identification solutions designed to connect people, products, and information. SATO serves various industries with the goal of optimizing operations, improving workforce performance, and helping customers reduce their environmental footprint. 

Our solutions, which integrate hardware and automatic identification technologies, allow businesses to identify objects and people and transfer this data to IT systems for processing. 

Find SATO on: LinkedIn, X, and Youtube.

Media Contact 

For more information about SATO France SAS and its solutions, please contact: 

 
Nelly POIGNONNEC – nelly.poignonnec@sato-global.com – +33 7 85 20 90 08 

 
SATO France SAS – Parc d’Activités, Rue Jacques Messager, 59175 Templemars