News

SATO Europe appoints Armelle Jaclot as European Marketing Director

10 February 2026 – Heidelberg, Germany – SATO Europe, a global provider of labelling and auto-identification solutions, today announced the appointment of Armelle Jaclot as European Marketing Director, effective 12 January 2026.

Armelle will be responsible for designing, leading and executing SATO Europe’s marketing strategy across Europe, with a focus on strengthening brand positioning, driving demand generation and supporting the organisation’s shift towards solution-led, value-based and customer-centric marketing.

Armelle brings a strong B2B marketing background across technology, EdTech and education, with extensive experience working in highly digital, multicultural environments. In her previous role as a Global Marketing Director, she led international marketing strategy and performance-driven campaigns across multiple business areas, with a track record spanning brand, content, events and marketing automation. She is particularly passionate about digital transformation and the impact of AI on modern marketing.

“Armelle brings the blend of strategic thinking and hands-on execution that European organisations need as buying journeys become more complex and more solution-driven,” said Laurent Lassus, Head of Europe, SATO. “Her experience aligning marketing and sales in digital-first environments will help us support customers and partners with clearer positioning, stronger demand creation and more consistent value communication across the region.”

“I'm excited to join SATO Europe at a time when customers are looking for outcomes, not just products,” said Armelle Jaclot, European Marketing Director, SATO Europe. “My focus will be on helping teams across Europe tell a clearer solutions story, improving how we generate and convert demand, and building marketing that supports long-term customer value.” To connect with Armelle, you can connect with her via her linkedin profile, here.